Founded in 2015 by a team of dedicated pattern makers, THE HINOKI is driven by the idea of cultivating organic apparel and creative expression. Their collections are crafted from materials like organic cotton, linen, and wool, chosen for their high quality and sustainable nature.

After establishing the brand, they moved out of the city to the lush surroundings of Tottori Prefecture, where they continue to design and produce garments that honor both people and the environment.