{"title":"HYO DESIGN","description":"\u003cp\u003eLaunched in 2021 by the Tottori-based studio HYO DESIGN, \"PLAY.\" is a lifestyle brand born from a simple yet profound philosophy: to cherish the spirit of play.\u003c\/p\u003e\u003cp\u003eThe brand is led by designer Takashi Shiraoka, a graduate of Tokyo University of the Arts whose work has garnered international acclaim, including the prestigious iF Design Award. For Shiraoka, there is no boundary between \"ON\" and \"OFF\"—life itself is an act of play. By capturing the excitement and ideas found in everyday moments, he creates objects that spark a sense of discovery and inspiration in those who use them.\u003c\/p\u003e\n\n\u003cp\u003eThe core theme of PLAY. is \"portable tools\"—furniture that bridges the gap between indoor and outdoor spaces. Their debut product, the Oak Roll Table, embodies this vision. Crafted from solid oak, it is designed to be carried effortlessly from the comfort of a living room to the rugged beauty of a campsite. By making furniture mobile, PLAY. dissolves the boundaries of traditional living, inviting a more flexible and liberated lifestyle.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThink like you play, \u003cbr\u003eCreate like you play, \u003cbr\u003eLive like you play.\u003cbr\u003e\u003c\/em\u003e\u003cbr\u003eThis slogan defines every piece in the collection. While deeply functional, PLAY. products possess a lightness of spirit that encourages a more joyful way of living. This blend of sophisticated design and practical utility was recognized globally when the brand’s Canvas Chair won the iF Design Award in 2025.\u003c\/p\u003e\u003cp\u003eMore than just furniture, PLAY. acts as a catalyst for fun, bringing a drop of excitement to the everyday. It is a brand for those who never want to stop playing.\u003c\/p\u003e","products":[{"product_id":"play-oak-roll-table","title":"PLAY. Oak Roll Table","description":"\u003cp\u003eAn easy-to-assemble roll table crafted from natural oak. Featuring a tool-free design, it can be set up or disassembled in just a few minutes by following the included instructions. The table comes with a dedicated bag made of durable canvas, making it convenient for both storage and transport. This versatile piece is highly recommended not only for outdoor adventures but also for daily use as a stylish addition to your interior decor.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eArtisan:\u003c\/strong\u003eHYO DESIGN\u003c\/p\u003e","brand":"Oshinsha","offers":[{"title":"Default Title","offer_id":46601311191215,"sku":"HD-ORT","price":61000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/0505\/4383\/files\/2025_11_10_9600.jpg?v=1772434830"}],"url":"https:\/\/oshinsha.jp\/collections\/hyo-design.oembed","provider":"Oshinsha","version":"1.0","type":"link"}